- What can Code Scanning do
- How can an operator monetize that
Let me remind the two disclaimers I made in the first post on the subject.
So thinking of a 18-year old who had just experienced code scanning for the first time, the words I would love to hear them tell their friend is: "WOW. This is SO COOL. You GOT to try it!"
Take a closer look into it. To me, this sentence divides into two sections: "so cool" and "you got to try it". And this is how I translate those into subscriber expectations:
"So Cool" means "I am surprised because..."
- "...I got great value": Perhaps the most important key to this equation, is the value that you can deliver with code scanning. It could be the simplest thing like the latest ringtone of a favorite band, it could be as complex as paying for a purchase using the phone. It doesn't make a difference how complex is the technical use case and prompts, what matters is that the value delivered is not obvious.
- "...it was real easy": If the code scanning process is anything other than obvious, it will be as popular as typing a URL on a phone. nobody will do it. A- the operation needs to be obvious and B- the code scanning success rate has to be very high. Again, nobody will try scanning after they failed more than 3 times. they'll just give up.
- "...it worked": An obvious, but I had to mention it. Make sure sufficient QA is being done. Subscribers take it for granted and will not be very forgiving for bugs.
- Reach: In high probability, it is available for your phone too (otherwise it will never take off)
- It's real easy to get: It is available through distribution mechanisms that make it available easily, like shortcodes etc.
I hope that was useful. In the next post I'll try to look closer at the process of selecting the technology and vendor. The way I see it, it is a process split between the code format, the derived advantages, and the business criteria that are related to the vendor selection. It is already sleeves-up step so I'm looking forward to discuss it.
Thanks for reading!