Thursday, April 3, 2008

Mobile D2C content requires leadership, even from Nokia

Nokia explains the operator benefits in their D2C mobile content on Nokia OviI came across this article today in Fierce Wireless, talking about Nokia having to "sweet talk" operators over revenue share concerns.

Focusing on network operations and letting brands promote content D2C for rev share is not common amongst many operators yet.

Mighty Nokia having to walk the line carefully and explain the benefits to all shareholders is just an example for how young the D2C ecosystem is, and that no one is immune from playing ball with the operators, who will not be forced into it.

The good news, Nokia is the kind of player who can plow the way for all those of who will follow.

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