Tuesday, May 27, 2008

Two really important pieces re mobile internet and mesaurment

Two brilliant pieces surfaced today, I thought it was well worth sharing.

The first is an excellent piece on mobile internet by Jason Grigsby:

"I would summarize my presentation this way:

1. The Mobile Web is coming and it is going to be huge.
2. Yes, we've heard this all before, but this time it is true. Look at the numbers.
3. I understand why people are skeptics, but if you were to look at the data from gopher and try to extrapolate the growth of the web before the introduction of mosaic, you would never guess the growth that was to happen. The iPhone is the Mosaic of the Mobile Web. The numbers we're seeing with the iPhone are nothing like what we saw previously.
4. Web Developers have a long ways to go to be prepared for building for the Mobile Web. We've got to learn new constraints and relearn some things--like web site optimization--which we've gotten lazy about.
5. Unfortunately, there is little consistency or data about mobile browsers--particularly factors for optimization--so we have been conducting tests on mobile browsers.
6. Here are the results of our tests and our recommendations based on these results.

The Web Visions conference organizers are supposed to be posting a podcast of the presentations sometime soon. As soon as they do, I'll hook it up to the slides.

For those who are purely interested in where mobile is headed, I recommend my other slideshow as well which I recorded audio for:

For more on web site optimization, here is another presentation and resources:

Here's the first of two brilliant slides:
Here's the second:

And here you can go through the whole pres. it's well worth it.

The second piece I think is groundbreaking: There's been a lot of discussion on the role of proper mobile internet traffic measurement and reporting in the healthy growing of the ecosystem, specifically how it would help marketers understand the effectiveness of mobile advertising and leverage it.
So today Venture Beat reports that M:Metrics is about to be sold for $50-$80M. That's a very healthy sign, I hope, and an indicators of the ones to follow. Everyone should measure what's happening on their sites, especially on mobile sites, so that the ecosystem can grow and expand. It's also another healthy indicator for the mobile internet as a whole. Like Jason said: I understand why people would be skeptic, but mobile internet is coming, and it's going to be huge.

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