No doubt, with the current possibilities through image recognition technologies, a lot can be achieved.
The question, IMO, has always been one of two:
- Who has enough power in the marketplace (exp. in the US) to bring together all the players, commercial and customers, to agree on one "Standard" or "Scanning Form" that translates from a real-world "Thing" to digital content, AND
- Who has enough images and sufficient search, image recognition power to beef up an end-user acceptable performance
The answer, of course, is Google. For a long time I've been anticipating it, and now it's here: Google Goggles. Watch and enjoy. Good luck to all other players in this market, I think the market just got swept away from under your feet.