One, an Austrian mobile operator had launched BeeTagg's code scanning solution. Here it is from the operator's site.
Why do I mention this? Because the mobile code scanning market is in need for energy now. More announcements like this to see more operators take on the technology, more innovation happening, more trials, more ENERGY.
One appears to be an early adopter operator that has innovation and services high on the value list. One of the service they seem to launch with Beetagg is 'tag your city', connecting physical locations to digital media. Probably not too dissimilar from Nextcode's Freedom Trail project here in Boston, using ConnexTo technology.
An interesting point, Heike Schultz, a leading mobile and code scanning blogger, seems to think that the service might be offered in German, getting closer to large crowds in EU.
Is Beetagg's solution better? is it good? does it serve the overall MC2 initiative? what's One (the operator) going to actually do with it? I don't know. and I don't care. The market needs this energy, and this is the kind of energy it needs.
Good stuff Beetagg, congrats. Keep it coming.