Wednesday, September 17, 2008

New Report on Teens, Cellphones and Music

Harris Interactive Report on Mobile, Music and teens

It's becoming a habbit to quote Marc Cohen, who voices the 2 key points from this interesting research by Harris Interactive:

  • Cellphones are an ideal device for ad-supported music
  • Teens and tweens are the ideal target market for ad-supported music
  • 6/10 teens will provide personal details

Yes yes yes and yes. He's correct. I just hope more people will realize that, soon.

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