New Ad-supported MVNO: Tomato Plus

I'm reading this morning about Tomato Plus, a new Ad-supported MVNO in Croatia. Those of you reading my posts know that I'm a believer in a change of the business model to have advertisers pay for targeting information happily provided by subscribers, who get value in return.

"The basic consumer offering is getting 50 free sms and 50 free minutes of calling every month, “in return” for receiving 5 or 6 sms or mms ads per day. I say “in return” because it doesn’t seem as if the consumer feels as if they’re putting up with unwanted ads, as this might imply. Quite the opposite in fact, with research showing that 92% of subscribers are very happy and most ads having high response rates - even higher than Blyk claim, which is already impressive."

Read more here.