Friday, June 1, 2007
BMW mobile code scanning campaign
BMW launches integrated marketing campaign in EU involving Semacode technology (read here). This is a huge positive move on a car brand that again confirms the market growing interest in mobile code scanning integrated marketing campaigns. According to Semacode blog, the program involves all that's needed from a marketing campaign: customized code readers, distribution channels, advertising, value to the consumers etc. they've thought it through.
I'm really happy for the guys at Semacode: putting competition aside, this is a very good deal and it does good for all the players in the space. It's a young evolving space and there's enough for all of us to chew on, so this kind of win raises the interest all around. Good stuff guys!