One of the best things about getting out there with a product launch, as minor as it may be (feature and exposure-wise), is that you start getting data and learn from it.
And we gained a LOT of knowledge about how to work with the bands, promote the keyword/shortcode to the fans, and much more. It's not to say though that we're clever now about it: we've got lots more learning and homework to do.
Still, between Aug 16th with McAlister Drive and Aug 23rd with the 5-bands HearNowLive Hard Rock Cafe show, over 10% of the fans engaged at the venue with our service, got to the mobile web pages, some downloaded content and browsed more than one page. more fans visited the site after the gig. We're making some progress on promotions etc.
Again, disclaimer language here, but I think this is great news. It is a first evidence that there that relationship between the artists and fans at and after the gig, and that advertisers are interested in that exposure. I'm really happy with it, for this initial stage (we're shooting for higher numbers, but that would come with many more features).
We're going to be hopefully back on stage with the bands this Friday at the Church Boston. And I'm looking for bands to try this out, if you like, write us.
For your enjoyment, here's McAlister Drive's Shoutout:
I'll get back to work now!