Billboard has the story of Sting's shave during concert, and they say it was a product placement for a NY Men's grooming club. They say no money exchanged hands. I could see how the club would be mighty fine with that arrangement, but why on earth would Sting go through this for free? Sorry, the "desperate to look innovative" story doesn't work for me.
If anyone could enlighten me....
(Added:) I usually look for pictures to make my posts just a bit more fun. couldn't find one I liked so went and watched the video. Apologies to Sting's fans, I am one too. But this made me sick. Talk about advertising intrusiveness.
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