Friday, August 15, 2008
Our first (soft) launch: McAlister Drive, tomorrow night
I'm pretty hyped about this. During the last few months we've been working at Adva Mobile on an exciting new mobile marketing service for emerging artists and advertisers.
A word of background:
Adva Mobile creates highly targeted mobile inventory for advertisers by enabling mobile campaign services for "starving" and passionate artists, who are interested in creating, and growing mobile "mobs" of fan-followers. We will provide the artist with a complete mobile campaign service.
The service is free to the fan, free to the artist.
We've been listening to the advertisers, the artists, the fans and the investment community. They've all been saying: "GET OUT THERE!".
And that's exactly what we're up to.
On Saturday, Christoph Krey, who is an unbelievably talented person and musician, and the leader of a band called McAlister Drive, will perform at Boston's Hard Rock Cafe. During a breather, he's going to shout out:
"If you like my music, you can have it on your phone, right now, FREE. Grab it, set it as your Ringtone, do with it whatever you like. Come back to my gigs for more, bring your friends with you.
Text McAlister to 70734"
Christoph is a typical artist who understands the critical role fans play in his art. He loves his art and if he could, one day he'd like to make this his "day job". What he also knows is that his fans are mobile savvy, they love him and his music, and would like to listen to it continuously on their music phones.
He gets it, and not only that, he knows his mainstream content is available for his fans on MySpace, for example. So he knew that they'd love a new piece straight from the studio, exclusively available for mobile.
Christoph will also have something from his fans from our friends at Nimbit. I've seen it today, it is really cool.
Tomorrow night is a 5 months dream come true. Lots of work and effort has been put into this, and we're going to watch the results closely.
I'd like to give credit to Adva Mobile team, and also to the incredible help and promptness of Noushad and Kang from Textopoly who are facilitating the mobile messaging piece.
If you're outside the US, cross your fingers for us. if you're in the US, text McAlister to 70734.
Are you still waiting?!