Here's their version: "Hear It 'N Get It allows users to buy mobile content in just 2 clicks, irrespective of the type of the handset they use, or the broadcast source of the music they hear.The service requires no agent software, no portal and no search-engine."
So that's the service, here's a couple thoughts:
- What caught my eye is the healthy approach the company (Hingi.com) is taking: "Users buy content in just 2 clicks". Service sign up? NO, Support for pre-paid subscribers? YES, Limitations on who can use it? NO, What am I being charged for? you'll get charged only if the song was found, any fixed charges? NO. Reach, Simplicity and Value are the name of the game.
- I LOVE the design on their consumer-oriented site (Hebrew, English). It's cool and immediate to understand: what is the service about, how does it work for me.
- The challenge, as always is the consumer education: How do I know about the service, the shortcode and the exact code for the station. But: with the right business model, they can get the station to promote their service.
Good luck guys!