The trial beginning was scheduled to Jan '08 (oh, what time is it?!).
So today I came once again across The pondering primate post who has a link to Sprint's pleasantly surprising and beautifully made page on 2D barcodes for phones, PhoneIQ. beautiful, I really like it. good explanation on what it is, what phones its on (yup, looks like Sprint will preload the app on their leading phones which is great) etc. Maybe a bit on the techy side but that's alright. that's very good use for the VC money Scanbuy got, it will get them far.
The bit that worries me is that:
- I'm not seeing any PR around it (Found the link in The pondering primate), but I'll confess to not doing much search
- This page is well hidden in Sprint's web portal
- I'm not seeing other operators pushing it
This correlates well with a discussion we had with another operator around mid last year who knew very little about this "cross carrier" trial.
The bottom line here is that I'm worried about how wide this trial will be, and how interoperable, widely marketed and recognized will the solution be. Will it be as common as SMS, or will it be as hesitant and partial service like UMA in the US?
They did a good job with Sprint, I'd like to see the same happening elsewhere.