Friday, January 18, 2008

Mobile Music sideload: Don't fight it, power it

A couple of interesting mobile music snippets:
Brings some thoughts around the fixation of targeting direct OTA content downloads. The mobile gaming industry is seeking ways to work with users, not against them. The spread of piracy these days just shows that something's wrong in the way content is handled. Sideloading is something that will eventually increase sales and will enable more viral spreading and recommendations for content. It should be encouraged through social community gadgets etc. All channels should be used: direct OTA, dual download, sideload etc.

1 comment:

cyanide said...

Good links you have there, Amir.

You might be interested to take a look at some specific benchmarks this other blogger posted.