Mobile Music sideload: Don't fight it, power it

A couple of interesting mobile music snippets:

• Vodafone Claims Largest Seller Of Singles in New Zealand: Vodafone’s sales of single tracks for December reached 106,000, or more than half of all single tracks sold in New Zealand for the month
• 83 Percent Of Mobile Music Sideloaded: Report
• Mobile Gaming Industry Looks To Sort Out Sideloading

Brings some thoughts around the fixation of targeting direct OTA content downloads. The mobile gaming industry is seeking ways to work with users, not against them. The spread of piracy these days just shows that something's wrong in the way content is handled. Sideloading is something that will eventually increase sales and will enable more viral spreading and recommendations for content. It should be encouraged through social community gadgets etc. All channels should be used: direct OTA, dual download, sideload etc.